Enhanced Photos

* Studies on the impact of enhanced photos on Airbnb listings

*Professional-quality photos on Airbnb have a measurable and significant impact on listing performance, as evidenced by several academic and empirical sources.

A study published in Management Science (2021), covering 7,423 listings over a 16-month period, found that listings with retouched photos show an occupancy rate 18.98% higher than those with amateur photos. Similarly, an internal Airbnb analysis of 100,000 listings reports a 28% increase in bookings and 40% increase in revenue for properties with enhanced visuals.

Data from specialist platforms confirms these trends. SnapStay (2025) indicates that a listing optimised with professional photos generates 2.1x more clicks and enables prices 38% higher on average. FrameLifter observes a +65% increase in bookings in the first month after updating visuals on a panel of 2,000 listings, alongside a price uplift of 10 to 20%.